Here at Pawsitively Humane, we aim to educate the public about the nature of cats in various ways. Well, here is a fun example of the rising popularity of utilizing cats in a commercial to increase brand awareness and sales.
Cravendale is a British milk company. Their first commercial featuring cows made sense and was successful with 203,000 hits. But the second commercial utilizing cats was so wildly popular that the video has received close to 7 million hits! How does that translate into business numbers? Well brand awareness increased 10 percent and sales increased 8 percent. Kudos to Wieden + Kennedy for their creative genius.
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We are always more inclined to go with a certain product if they feature a pet :-)
ReplyDeletePiggy kisses,
Katie and Coccolino the mini pig
LOL - I have never seen that before it's hilarious!
ReplyDeleteHaha - That's a brilliant commercial!! :)
ReplyDeleteI hope you're having a fun day,
Your pal Snoopy :)